Can you imagine working in a market where you are capable of servicing only .01% of the available customers?
What is the market potential
The potential for Lawnpro is huge with estimates of overR2.5 billion being spent on gardens in 2010. Research also reports that there are over 4.5 million private gardens in the the RSA and that 76% of the adult population see gardening as a chore. The R381 million that was spent in 2004 on garden chemicals furthers our belief that the market potential for Lawnpro is great.
