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Franchise Info
Franchise Business Information

What do Lawnpro Franchisees do?
- Would you love to have a beautiful lawn? Most everybody would... It increases the aesthetic appeal of a property as well as increasing the property value. Many home owners have tried to make their lawns beautiful themselves, relying on techniques and advice given to them by nurseries, hardware stores, garden services, family members and friends.
- At the end of the day, green keeping is not rocket science; it just takes a lot of time and even more money. That is why homeowners are more than happy to hand over the reins to the real lawn specialists, Lawnpro. Lawnpro can give them just what they want - a beautiful, healthy lush green lawn, at a better price than they can do the job themselves.
The Concept
- Lawnpro first started treating lawns over 18 years ago in 1992 in Pretoria, South Africa. Eventually Lawnpro started franchising the Lawnpro franchise system, and today Lawnpro services more than 15 000 lawns throughout South Africa.
- A Lawnpro franchisee will look after a homeowner's lawn similar to a green keeper does to a golf course, thus improving the lawn's aesthetic appeal and increasing property value. Nearly everyone finds this package acceptable.
- Lawnpro franchisees use the most advanced equipment available, a typical Lawnpro service includes:
- Weed Control
- Insect control
- Disease and Pest Control
- Lawn Fertilisation
- Improvement of soil structures
- Scarification
The Lawncare Service
- Lawnpro services involve scheduled, customised visits to a customer's lawn throughout the year. A Lawnpro franchisee will visit a customer's lawn at least once every season, carefully scrutinizing all aspects of the lawn and complete a written 14 pt lawn analysis before applying a unique magical blend of fertilizers as well as pest control agents.
- Specific programs are put into operation in order to control infestations like mole crickets, termites and weed problems, ensuring that results are achieved.
- In addition to regular treatments to nourish the lawn and eradicate weeds and pests, Lawnpro also offer cultural treatments including scarification and soil improvement services. These treatments are applied year-in-and-year-out and in some cases every season, depending on the issues that need Lawnpro's attention.
14 Point Lawn Analysis
Lawnpro professionals carry out an in-depth, 14-Point analysis of potential customers' lawns. This free detailed report includes:
- An analysis on the current state of the lawn
- Information about grass
- A summary of soil types and its current condition
- Weed identification and recommended treatments procedures,
- Insects visible and damage assessments of the insects, as well as control measures that need to be followed,
- Disease evaluations as well as control methods
- Advice on proper mowing practices and watering techniques
Whilst you are working on the 14 pt analysis and the cost of the Lawnpro service, your customer has time to view a DVD explaining the Lawnpro service in detail. 80% - 90% of these clients readily accept your quotation.
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